Just follow the step-by-step instructions and connect your website to Google Analytics. After that whenever online users will visit your site, it will be recorded to your Google Analytics account. You can simply sign in to your Google Analytics account and view all the details. In this account, option is available to add more than one website as well.

The interface provides report of web browser, operating system, location and others which are used to access your website. This way, you can make further strategies about website promotion. Search engines have certain algorithms that you need to follow for genuine web promotion. They consider each minor and major activity through strong tools. So, keep this thing in your mind while hiring any SEO company.

If any professionals have already promised that your website would gain traffic from various sources like social networking sites, you can review their performance on Google Analytics. Remember that traffic should be genuine so that you can make most out of your online services. It means only those people should visit your site who have interest in your services. Then you can apply your next strategies to convert those viewers into buyers.

It is not necessary that you need to become a techie person to use Google Analytics account. Little knowledge about computer, internet and ability to maintain account is enough to properly view reports.

Take your time to recognize the purpose of your website. Jot down all the keywords that you think are relevant to your website and are likely to use when searching for the information that your website is related to. It’s good to take help from your friends and colleagues to collect more keywords.

Using free keyword tools like Google Adwards to know the most popular keywords or phrases is definitely a good idea.

Another best way is to know the relevant keywords is to look for what your competitors are using. The source code helps you find your competitors keywords. To know a  website keywords, don’t forget to click the “Source” in your “View” menu. If you don’t find the option, it’s good to click the right button of your mouse in the black area of the site. The menu button popup from where you need to click “View Page Source” to know the keywords the site is using.

To know how much traffic you are getting from your keywords, you can take a pay-per-click program. It will help you to discover how many impression you are getting from each phrase or keyword.

Understanding the concept behind the SEO keywords is quite essential. Take your time to figure out specific keywords for your website. Your best keyword selection will the best way to build your online visibility.

But most of the owners think that how to increase the traffic on their site to sell their services. Article marketing is a popular SEO strategy to improve the page rank of your site.

With a better PR, more and more online users will be able to find your site on the topmost search engines. Remember that after designing your official website, it is also important users easily search it online. Most of the people look to find goods and services on popular search engines. They search with few words and phrases.

Once they get search result, most of them access only those links which appear on the first or second page. They do not like to go to other search result. Therefore, it is significant to publish your site’s link on the top search result. It can happen only when your site get quality traffic on regular basis.
In article marketing, niche articles are written by professionals and submitted to various directories.

You can give certain keywords related to your services to them to write articles. Once they submit them on article directories, then your site receives backlinks from them. At the time of submitting articles, there is an option to enter your site’s URL. Also, they add links of your site on selected keywords.

Most of the users look for reliable information on the internet. They trust more on genuine article directories. Therefore, they look for details on them. If they find information related to your site on them, they trust more on your services. So, you can hire a reliable SEO company and add niche articles on them.

Remember that popular directories do not publish promotional articles. They submit only informative and legitimate well-written contents. Before selecting any of the article submission service, you need to closely examine this aspect. Ask them all the details and then only make your decision.

Want to know how you can create the no follow link? Let me help you, only need to add tag to html code. While creating any no follow link you should clearly understand its purpose.

Making this link means the no PageRank gets transferred to target link. Moreover, no anchor text gets transferred. It’s surely worthy to obtain a follow link in case you have choice.

The no follow link also indicates trust.  If a link has no follow tag connected with it, this type links say like– we are actually not very sure regarding this website. Few people even make use of the no follow links for “sculpting” PageRank on their website.

They tend to make all the things no follow with the exception of the most crucial pages.  Of course Google frowns on that kind of thing. Therefore, you need to use no follow link moderately – in case you at all use it.

There are 5 different kinds of backlinks. These are:-

1. Exact Match Anchor Text:-

In case you want to achieve rank for a keyword exactly then the exact match anchor text backlink would be used. For example – work from home jobs, make money online etc.

2. Partial Match Anchor Text:-

In case your aim is to get rank for a keyword partially such as internet marketing basics then this will be the partial match anchor text backlink used here – internet marketing.

3. Unrelated Phrase Anchor Text:-

A good example of this kind of backlink is – Click here.

4. URL Link:-

Here the URL is used as a backlink.

5. Image Link:-

If we use an image in the form of link, and use the keywords in alt text field, then it is called image link. This should be done if it makes some sense. This kind of backlink gives a much better idea. This type is just like using the anchor text for the purpose of your image.

As a local business entrepreneur you might want to localize your business. You want to work with a local market where customers can easily identify your brand. Therefore you should go for local SEO concepts that are aimed at helping your website to rank in top search engine rankings for a local business search. Google map application makes this task much easier. With this you can identify your office location, business name, street name and address.

Obviously you want to make your online presence and this is justified through Google maps. When people search for local business it gets them directed to physical location. This comes absolutely free of charge. All you need to do is log in to your mail account and work freely. Post in your communication details which will be published on the internet so that your customers can locate your easily.

You will see that your customers get an array of options as far as viewing of map is concerned. This has taken SEO technique to a new level.

Making backlinks also help to generate huge traffic to website, but that should be relevance. Whenever you submit your article ensure its uniqueness, quality and relevancy. It will drag quality traffic as long as you maintain unique features they will continue to be so.

But it could be long drawn, difficult and tiresome despite having the advantage that manual submissions are often favored by the search engines. Else you can submit them using automated submission software. That will help you in submission of your article over hundreds of web directories simultaneously in a short time span and without any major investment. It seems to be the better of the two options considering the time saving and money saving you make with them.

It is however, necessary for you taking advantage and control over your submission and website promotion endeavor. Remember; writing articles online could be one of the most powerful and cost effective processes. Generating high exposure without having to spend thousands of dollars would be one of the greatest achievements that you gain when you submit articles and those too free articles.

There is however a few things that should be taken care of. Making your articles simple and easily comprehensible would be a couple of requirements that could really make your attempt of website promotion using article submission really successful.

Today there are millions of videos on YouTube. If you post a video in which nobody is interested then it might go unnoticed. The clue to get maximum traffic on YouTube is to post interesting viral videos. They are not only useful videos as it tends to appeal large groups of people. If your video becomes viral then people will promote for you and this will help to reap maximum benefits.

Here are simple steps to kick things right off

Start by choosing your topics. You must be wondering why someone should watch your video. Well the answer is ‘Yes’ because there are many who do not like to watch advertisements about your products. Instead they appreciate if you post entertaining videos about your products and illustrate on how to help them with their needs.

You can also showcase on how to use or fix them and what different features are available on your product and services. For instance if you sell women apparels then record videos that shows how you select your merchandise, coordinate your outfits and interview home-grown designers.

You do not require a professional to record videos. All you need to do is use a high quality camera and record your own videos. In fact ‘home video’ looks much better and naturally increases a viral appeal and does not give you the feel of a commercial.

Meta- data is the web page information and is not the part ands parcel of the core content. The three prime components of the meta-data are:

Title

In terms of SEO writing, it is an important piece. The title of the web page directly affects the performance of the web page. It is the important piece of information and is used by the search engines in order to determine content of web page.

Description

This is a brief web page summary and contains the main phrases and keywords of the content of the web page.

Keywords

The search engines choose keywords in order to determine purpose of web pages. The selection of the keywords has to be careful and in a sparing manner. The ideal way is to select six to ten keywords. These should include key phrases and not the single words.

If you want to optimize your Website for Bing then have a look at following SEO tips.

1. Make use of Bing categories in the keywords for navigation.

2. Microsoft provides these SEO tools to help you in work – “Free SEO Toolkit” and “Bing Web Master Tools”.

3. Have good markup, CSS and script language code for your Website.

4. Remember Bing prefers news over blogs. It gives more preference to so called breaking news.

5. Write location-specific content. You can categorize your post geographically. Unlike Google, Bing prefers geo-targeting.

6. Like Google, have backlinks from quality and authentic sources.

7. Do you worry about dofollow and nofollow while performing SEO for Google? Then, good news for you as Bing does not consider both. It gives your site more preference if it has outbound links to quality and older domains.

8. Be simple and be specific. Use only specific Web technologies and plug-ins for your Website. Try to avoid unnecessary plug-ins.

9. Remove the trail ‘/’ from URL of your home page and other pages. For example, use http://www.example.com as domain name instead of http://www.example.com/.

10. Covert the alphabets in all URLs to lowercase.

11. Have readable URLs. Please avoid comprehensive permalink structure.

12. Make sure to have at least 300 words of text on each post. Bing does not consider the pages having less than 300 words.

13. The domain age matters. Bing likes the domains booked for long term.

14. Bing likes the keywords insertion in title tags just like Google.

The above SEO tips help you not only to rank better in Bing but also in others including Google, Blekko and Ask.

Inbound Link: is the incoming link from other Website. These are also called backlinks, incoming links, inward links or inlinks. More number of inbound links means better search engine ranking.

Outbound Link:– do not affect your Website’s search engine ranking. The links at your Websites referring to others are called outbound links.

Reciprocal Links:– are mutual links exchanged between two Websites. These are also named as two-way links. One can be inbound link where as other will be outbound link.

One-way Links:– are the links that points to a Web page from other page at same or different Website.

Three-way Links:– It is actually a modified reciprocal link strategy in which three Websites have links to each other.