The newest and most popular form of search engine marketing is link baiting. Link baiting is creating a hype about an article. No, just that. You don’t have to spend an arm and a leg for link building services. You create a stir about the article with bogglers and social media networks in hope that your article may go viral.

Going viral means that other people are promoting your product for you through forums, blogs and comments.   Even though social media traffic may not by the type of customers you targeted, you will have generated a large amount of links back to your page. The only way you can benefit from this equation is by creating quality content to draw the readers in.

In the field of SEO search engine there isn’t a hand book or regulations on the type of link baiting techniques that are ethical, so there aare many different methods. Tactics such as “evil hooks” or writing a negative comment or blog about a product is good ways to get peoples attention. There are also news hooks, tool hooks, and informational hook, all three of these methods offer something of value to the reader.

Writing about how to make something or dealing with a certain situation always sparks some interests. The most ethical is called unique content hooks, which is made for websites in need of unique content. With this method, you create high quality content to be given to other web pages in return for a link. This is not the entire list of techniques and as I type, more and more ways are being discovered. In terms of search engine marketing, link baiting is the trend of the future.